#VITALFORTHEHUNT
Born deep in the heart of Texas and forged from a love of the sport,
we are hunters who share the singular focus of providing the absolute
best gear a hunter could ever conceive. Equipment that is first and
foremost durable but will also breathe, repel water, and be whisper
quiet. Of course, we have to have a camo that will vanish in the forest
and be flexible enough to wear in multiple seasons. In short, we
decided to create the gear that we would hunt in.
Built to overdeliver
We tirelessly seek out the most revolutionary fabrics, technology, and patterns, and if we can’t find something that meets our expectations, we craft something that will. Our pride in craftsmanship and meticulous attention to detail has enabled us to create a full lineup of outdoor and hunting gear that is lighter, more breathable, warmer, and more challenging to spot.
DESIGNED TO OUTPERFORM
As hunters, we know that every hunt is a challenge and that the last thing you need to worry about is your gear. So we test, vigorously. We abuse every piece of our gear in every condition possible, then we make refinements, and put our gear back in the field. We repeat this process until we have products that you could comfortably spend every day of the season in, regardless of the weather, and still have performance like the first day you put it on.
PROVEN TO OUTLAST
Our gear is guaranteed to stand up to the rigors of whatever you and mother nature decide to put it through, year in and year out. We are so confident in our craftsmanship that we guarantee every item for life - because that’s the right thing to do. If any piece of our gear happens to fail you, rest assured that we will not.
A shared love of the outdoors is why we do what we do. We know that for those like us, every day in the field is a good day. We’re here to make those days better for all of us.